Monthly Archives: February 2017

4 Key Benefits of SEO For Small Businesses

If you are a small business owner and you are not using SEO or search engine optimization to promote your enterprise, you are definitely missing out on a huge opportunity to grow your business. SEO is one of the most effective online marketing techniques out there today. The fact that most consumers are using the internet to get their hands on a wide range of products and services should be a clearly indicator that you need to vigorously promote your brand on the web.

Launching and running a successful SEO campaign can offer so many benefits in the short term as well as in the long term. We recommend Zed Creative for any Gold Coast SEO requirements. Here are 4 key benefits of SEO for small businesses:

Increased Traffic

The first and most significant benefit of using search engine optimization is that you get increased traffic to your online pages. It is really hard for most small business websites to attract traffic without employing various on-page and off-page optimization strategies. Optimizing your business website can immediately translate into more visitors coming to your site. You will not just be getting human visitors as you will also get digital visitors (crawlers or spiders) from search engines. These two types of visitors are crucial to establishing a strong online presence for your small business.

Higher Conversions

After attracting huge amounts of traffic, your search engine optimized website will also enable you to realize high conversions in the form of increased sales. As more people come to your website to see what your small business has to offer, you will get a good number of willing customers and clients who are ready to buy into whatever your business has to offer. SEO therefore helps to generate quality leads because most web users are more willing to buy products and services from websites that rank high on search engine results pages.

Powerful Branding

In today’s world, branding remains the most important aspect of marketing. Creating an appealing image for small business on the web in therefore very important. Having a beautiful crafted website set up for your business is not enough if you do not optimize it for search engines. This means that you have to optimize your site or blog in order for it to gain maximum exposure and recognition. SEO helps small businesses to create awareness of their brands on the internet. Once consumers are aware of the existence of your brand, you can then go ahead to become an authority in your niche industry.

Cost Effective Marketing

Marketing has for many years been treated as a money consuming affair that requires businesses to invest huge chunks of cash in order to succeed. This is not the case in present time as there are now many cost effective ways to market your business. With the advent of online marketing, you can easily promote your business and its products and services without spending a lot of money. An SEO campaign is very affordable to launch and sustain. An investment in SEO can therefore offer you a very high return on investment.

For more information on how to get your website ranked, please visit Zed Creative

 

Why is B2B Digital Marketing good?

So quite often I hear the argument that people look at a lot of the case studies and examples we use in digital marketing and say, “Well, that’s all very well and good, but it doesn’t apply to me because my organization’s business to business.” And there’s a lot of resistance in the business to business world about how to use digital marketing, there’s a lot of risk adversity. And quite often B2B organizations are a little bit more slow moving than a lot of consumer facing organizations. A lot of this argument is based on the fact that a lot of case studies you see are for the really big, shiny, innovative kind of campaigns. Big budgets doing kind of really clever things with social media, with digital. And we take a step back and say, “Well, that doesn’t really apply to what I do,” but actually digital marketing is very, very easy and straightforward for business to business once we get our mindset right about what we’re actually trying to achieve. And this ties very much in with how we think about content marketing. So traditionally you see an awful lot of people using digital in a business to business way to just try and push out sales messages. We go back to that traditional sales process, and we send out, “We’ve got new product launches, special offers, all these sorts of things.” What we really need to think about is two different stages.

What is the first stage?

The first stage is how do I engage with my audience when they’re not even aware of my product or service, or they’re not yet at the point of purchase? And that’s really going to be about content marketing. What content can I provide to actually engage with that audience? So that might be best practice guides. It might be thought leadership. It might be podcast videos, anything at all. But I’m really providing value to that target audience when they’re at the top of the sales funnel, and I’m finding ways of driving traffic to my website even when they’re not at the point of purchase. The next stage is the actual active stages you go through when we’re researching and buying a product, and depending on the business to business product or service that might be a couple of days, it might be a couple of years. So I need to find ways of engaging with people over that period of time, and I’m answering the questions they may have about my product or service, how it works, frequently asked questions, all those sorts of different things. The purchase may not happen online. It may be they then go through and call a telephone number or they fill in a form, but that’s our objective with our digital marketing campaign. How can I drive that call? How can I drive that lead generation form? So we produce content marketing at the top of the sales funnel, where I’m posting and creating content. I’m optimizing that for the search engines. I’m engaging with that hrough social media. Then I’ve identified each of the stages of the buying cycle, and I’m creating content to tick the boxes of what people need. And then I’m measuring that primary objective of getting somebody to fill in that lead generation form or call a telephone number through my analytics online. Now with web forms, filling in a form that’s relatively straightforward. With telephone numbers, there are lots of services out there that will generate telephone numbers that are specific to specific stages or pages of your website so you can start to work out where that phone call actually came from as well. So actually, digital marketing is really, really effective for business to business, but it’s not about broadcast and pushing out sales messages.